Mom Blogs - Dooce Feature

Most of you have probably heard of Heather Armstrong's blog Dooce. Sue Shellenbarger digs into the back story in a feature article in the Wall Street Journal. The article uncovers some of the challenges of writing for such a popular blog. She even explores potential revenue models for a blogging business.

"Ms. Armstrong's fan base is a powerful lure for advertisers. Neither she nor her husband will discuss ad revenue, but they and the Internet rating service Quantcast say that Dooce draws about four million page views per month. In a "quick back-of-the-envelope guesstimate," Shani Higgins, Technorati's vice president, business development, estimates the site could yield $40,000 a month in revenue from companies coveting her traffic, such as BMW and Verizon."

The article also mentions Portland's own ParentHacks blog, one of our favorites.