Growing Communities of Moms

There has been a growing amount of coverage about the influence of online moms and their communities. Obviously we love to hear this too. Here's a recent blog post by Launch PR that includes coverage of Portland's own Urban Mamas and the often quoted $1.7 trillion figure from Maria Bailey's book, Trillion Dollar Moms.

While sites like MySpace and Facebook garner a lot of our attention, niche social networks and online media provide rich insight into a wide array of demographics. Mommies have begun to form an important and quickly growing community online. Do a simple Technorati blog search for "mom" and you'll find over 18,000 mommy blogs. According to USA Today, these mommies spend over $1.7 trillion a year and now comprise about 52% of the online population.

http://launchpr.typepad.com/schneiderassociates/2007/10/mommyspace.html